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Ecological products: what a label really guarantees

“Ecological”, “natural”, “organic”: how to tell a verified claim from a marketing argument.

The word “ecological” appears on many packages. Yet it has no single legal definition. To know what it covers, you have to look at labels and technical data sheets.

Recognised labels

An official label is based on a set of criteria and on independent checks. For cleaning products, the most widespread in Europe is the EU Ecolabel, recognisable by its flower. Other labels exist, such as the Nordic Swan. A labelled product has been assessed on its composition, its biodegradability and its effectiveness.

Claims to treat with caution

  • “natural” or “plant-based”, with no percentage given;
  • “100% organic”, with no certification;
  • a green logo that does not match any known body.

Ecological and effective

In an unsanitary home, effectiveness remains the priority. For disinfection, we choose products whose action is documented. When an ecological product exists for a given task and does the job, that is the one we use.

Our commitment

We only talk about ecological products when a label or a product data sheet backs it up. If you want to know what we use in your home, we send you the data sheets.

This article gives general guidance. It does not replace advice from a doctor, a lawyer or an approved professional for your situation.

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